Our Company

By Nora Ou | Updated Apr. 16, 2024

Established in 1998, China Highlights International Travel Service Co., LTD (桂林海纳国际旅行社有限公司) is a highly reputable internet-based tourism e-commerce company that has been consistently delivering high-quality travel experiences to international tourists for 25 years.

Our distinctive business is divided into two main sectors: personalized travel and independent travel.

Personalized Travel: The Highlights Travel Family

We specialize in personalized travel through our Highlights Travel Family, which encompasses three different sectors and operates in seven languages. Our dedicated team of multilingual travel specialists leverage their local expertise to offer custom-tailored travel experiences, ensuring each journey unfolds as a personal narrative, inspiring authentic connections with the people, cultures, and natural beauty of each destination.

Asia Highlights

The all-in-one best-rated service for personalized Asia exploration.

Global Highlights

Your trusted choice for personalized travel around the world.

Independent Travel

China Mini-Group Tours
China Mini-Group Tours

Born in 2017, Trippest strives to provide high-quality mini-group day tours (6 travelers max.) with amazing value.

We believe every customer deserves wonderful and memorable days in each destination!

https://www.trippest.com/

China Train Booking
China Train Booking

China Train Booking is our leading English-language product for train travel in China — the smart and fast way to secure your seat! You can search for, buy, and track your tickets. It is not just a train booking app — we are here to help you explore China in the easiest way!

www.chinatrainbooking.com

Steven Zhao

Our Mission

Steven Zhao - China Highlights CEO

"Our mission is 'Creating beautiful journeys, both for customers and for ourselves'."
For our customers, we aim to provide unforgettable travel experiences, exploring fascinating destinations and cultures around the world.
For our team, "beautiful journeys" means ongoing learning and growth, enhancing our passion and ability to make your travels even better.
In essence, we're all about making travel a beautiful adventure — for you, and for us.

Our Awards

TA certificate of excellence 2023 2023 Traveler's Choice -Awarded by Tripadvisor
TA certificate of excellence 2022 2022 Traveler's Choice -Awarded by Tripadvisor
TA certificate of excellence 2021 2021 Traveler's Choice -Awarded by Tripadvisor
TA certificate of excellence 2015-2019 2015-2019 Certificate of Excellence -Awarded by Tripadvisor
Top 10 Inbound Travel Agency of 2019 Top 10 Inbound Travel Agency of 2019 -Awarded by China Association Travel Service

Travelers' Choice

  • China Highlights Beijing Awarded Travelers' Choice 2023 by TripAdvisor
  • China Highlights Yunnan Awarded Travelers' Choice 2023 by TripAdvisor
  • China Highlights Guilin Awarded Travelers' Choice 2023 by TripAdvisor
  • China Highlights Xi'an Awarded Travelers' Choice 2022 by TripAdvisor
  • China Highlights Guilin Awarded Travelers' Choice 2022 by TripAdvisor
  • China Highlights Guilin Awarded Travelers' Choice 2021 by TripAdvisor

Certificate of Excellence

  • China Highlights Beijing Awarded Certificate of Excellence 2019 by TripAdvisor
  • China Highlights Guilin Awarded Certificate of Excellence 2019 by TripAdvisor
  • China Highlights Beijing Awarded Certificate of Excellence 2018 by TripAdvisor
  • China Highlights Guilin Awarded Certificate of Excellence 2018 by TripAdvisor
  • China Highlights Zhangjiajie Awarded Certificate of Excellence 2017 by TripAdvisor
  • China Highlights Guilin Awarded Certificate of Excellence 2017 by TripAdvisor
  • China Highlights Shanghai Awarded Certificate of Excellence 2016 by TripAdvisor
  • China Highlights Beijing Awarded Certificate of Excellence 2015 by TripAdvisor
  • China Highlights Guilin Awarded Certificate of Excellence 2015 by TripAdvisor
  • Certificate of Excellence for the year of 2012 from TripAdvisor

Our Qualifications

China Corporate Identification Number

914503003486045699

Organizations

Why Global Highlights (10,000+ reviews & 98.8% 5-star rating)

  • Save Your Time:
  • Less research, more enjoyment!
  • Real-time 1V1 expert planning
  • Maximize Your Flexibility:
  • Personal local guide and ride
  • Explore at your own pace
  • Celebrate Your Journeys:
  • Specially-crafted family adventures
  • Celebrate milestones with style!

Get Inspired with Some Popular Itineraries

10-Day Private Egypt Active Family Expedition Tour 9-Day Essential Egypt Tour with Nile Cruise 12-Day Morocco and Spain Highlights Tour 13-Day Natural Highlights of Turkey

More Travel Ideas and Inspiration

Responsible Travel - RESPECT in Action Responsible Travel - RESPECT in Action 11-Day Private Tour to Beijing, Xian, Guilin and Shanghai 7-Day Spain Essence Tour
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Where Can We Take You Today?

Rated 4.6 out of 5 | Excellence
China Highlights International
Travel Service Co., LTD
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Address: Building 6, Chuangyi Business Park, 70 Qilidian Road, Guilin, Guangxi, 541004, China